How Much Does Dwayne Johnson Make Per Instagram Post?


As one of the biggest stars on the planet, Dwayne Johnson, also known as The Rock, is a mega star that has earned a massive following. Whether he’s stepping into the wrestling ring, starring in a box office smash, or spoiling his family, the man simply knows how to get a ton of media coverage.

Because Johnson knows how to draw a crowd, it makes sense that companies are willing to pair with him for some advertising on social media. Of course, these companies need to be ready to pay a ton of cash for his services.


Let’s take a look at Dwayne Johnson, and how much he makes for sponsored posts.

Dwayne Johnson Is A Powerhouse Celebrity

Unless you’ve completely missed the boat during the last 15 years, then you’re well aware of the fact that Dwayne Johnson is one of the premier stars in Hollywood. The man always had the charisma, but once he got the right starring vehicles, he took over and never let go of the reins.

Johnson is a former WWE Superstar who went by the name of The Rock. He had a shaky early tenure in pro wrestling, but when he made a villainous turn, he developed into one of the biggest stars in sports entertainment history. From there, Johnson set his sights on Hollywood.

After scoring millions for his starring debut in The Scorpion King, Johnson would continue plugging away in Hollywood. He had hits and misses earlier on, but there was no denying the massive potential that was always there. Eventually, he hit his stride and became a global force.

These days, Johnson is the man in Hollywood, earning more than most of his contemporaries. This has helped him amass a fortune.

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Dwayne Johnson Is Worth $800 Million

Currently, Dwayne Johnson is worth an estimated $800 million, according to Celebrity Net Worth. This undoubtedly makes the actor one of the wealthiest stars in Hollywood, and the site gave an excellent breakdown about how Johnson was able to drive his net worth up so high.

“That net worth includes what we believe is The Rock’s 30-40% stake in Teremana Tequila and a current $2 billion conservative estimate valuation of the brand. In theory, The Rock could make over $1 billion from the tequila company. That would be more than he has ever made in his entire entertainment career. Outside of tequila, The Rock is one of the highest-paid entertainers on the planet. In a typical year he earns at least $100 million from his various film and endorsement endeavors,” the site wrote as part of its breakdown.

Celebrity Net Worth also notes that Johnson has been able to pull down millions of dollars for his movies.

Johnson “earned $12.5 million for the 2003 movie The Rundown and $15 million for the 2004 movie Walking Tall. His per-movie upfront salary first topped $20 million with 2018’s Skyscraper. He earned $43 million in 2013. He earned $65 million in 2015. Between June 2017 and June 2018, Dwayne Johnson earned $125 million, making him by far the highest paid actor on the planet,” the site reports.

Clearly, the man knows how to make an insane amount of money, and this is especially true when it comes to how much he charges for a single post on Instagram.

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He Makes A Ton For An Instagram Post

“According to HopperHQ, Dwayne “The Rock” Johnson makes $1,712,000 per sponsored post on Instagram, making him the sixth-highest paid celebrity on the platform. The outlet confirms that as of this writing, he has more than 325 million followers on Instagram,” Afrotech reports.

That’s right, anytime that you see him plugging a major product, the man is collecting just north of $1.7 million for his efforts. Not bad for a single photo and a long-winded caption detailing the product.

For the most part, Johnson tends ot plug his own stuff. If you’ve followed him online for long enough, then you’ve likely been bombarded with posts about his tequila, his energy drinks, his collabs with Under Armour, and his movies. The man is a selling machine, and the companies that link up with him pay him a premium for his services.

Unbelievably, there are others out there who make more than that. Christian Ronaldo, for instance, can pull down well over $2 million to plug a brand.

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The next time you see Dwayne Johnson making a sponsored post, just know that he’ll be making more money from that post then most people do in the span of a decade.

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