Companies Pause Hockey Canada Sponsorships Amid Sexual Assault Scandal


Companies pause Hockey Canada sponsorships amid * assault scandal, #Companies #pause #Hockey #Canada #sponsorships #* #assault #scandal Welcome to O L A S M E D I A TV N E W S, This is what we have for you today:

Three corporations took action Tuesday in response to the ongoing scandal involving Hockey Canada’s settlement of a * assault lawsuit.

Scotiabank is pausing its sponsorship of the federation, the bank’s CEO Brian Porter announced.

“I was appalled by the recent reports of alleged assault involving younger ambassadors of Canada’s game,” Porter wrote in an open letter in the Globe & Mail. “The alleged behavior in this current case is contrary to the beliefs and values that hockey is meant to embody and those that we champion at Scotiabank.”

Porter added: “The time for change is long overdue. We call on Hockey Canada to move with a sense of urgency in order to ensure that the game we love is held to the highest standards and can truly be hockey for all.”

Hockey Canada responded to the news with a statement of its own:

“Hockey Canada values our relationship with Scotiabank, and we both respect and understand their decision regarding their sponsorship. As we said to the Members of the Standing Committee on Canadian Heritage last week, Hockey Canada is on a journey to change the culture of our sport and to make it safer and more inclusive, both at the rink and in our communities.”

Later on Tuesday, Canadian Tire followed Scotiabank’s lead by “immediately withdrawing its sponsorship support for the upcoming world juniors” and “re-evaluating its relationship with Hockey Canada,” according to a statement obtained by The Athletic’s Katie Strang.

Shortly thereafter, Telus told The Canadian Press’ Joshua Clipperton it is pausing its sponsorship agreement with Hockey Canada and the upcoming world juniors. The telecommunications company said it plans to redirect those funds toward Canadian organizations that support women affected by * violence.

In a lawsuit filed in April, a woman said eight CHL players – including some members of Canada’s 2018 world junior team – * assaulted her following a Hockey Canada event in London, Ontario, in June 2018. The plaintiff asked the judge to award $3.55 million, but the suit was settled out of court for an unknown amount in May. The allegations weren’t proven in court, and none of the defendants filed a response.

Hockey Canada executives testified before the House of Commons last week. The federal government announced it was freezing the organization’s funding two days later.

Scotiabank canceled its scheduled marketing and events for the World Junior Championship in August. The company stated that sponsorship investments will be redirected in part to the Hockey Canada Assist Fund and the Women’s World Championship, and it will also donate to the Canadian Women’s Foundation.


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